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Selling Guide Selling a home in the current market is a lot harder today than it has been for several years. Now more than ever, it is imperative that sellers have the very best advisors and an intelligent sales and marketing plan in place if they are going to achieve the highest possible price for their properties. Keep in mind that in a down market, the penalty for poor execution is amplified. In the last few months, we've seen overpriced properties and/or poorly marketed ones sell for tens if not hundreds of thousands of dollars below their "fair" market value.
It is time to return to basics. Sellers need to understand that while they cannot control the market itself, there are a number of levers at their disposal which, if executed professionally and coordinated in an intelligent plan, will maximize their chances of a successful transaction at the highest possible price. We call these levers the "Five P's": - Positioning – how your property is differentiated from the competition
- Presentation – how your property appears (inside and out) to prospective buyers
- Promotion – how your property is marketed
- Pricing – determining the reasonable range for your property and identifying where within that range you should price given your particular circumstances and current market conditions
- Professionalism -- delivering consistently high quality work product and customer service to remove obstacles and ensure a smooth transaction
Each one of these levers is critical and worthy of a more in-depth discussion. If you're thinking about selling some real estate (or know someone who is), please call us for a private consultation on how we would customize our marketing plan for you. |
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Featured Listings |
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6507 Ridge Street
McLean, VA
22101
$ 2,350,000
Exquisite millwork, architectural elements and elegant finishes lend an air of distinction to this thoughtfully expanded and renovated modern Colonial. Designed for gracious entertaining and comfortable living, the home’s exceptional spaces are flooded with natural light, and include a spacious Chef’s kitchen with oversized center island, handsome living room with marble-surround fireplace, formal dining room, family room with built-ins and floor-to-ceiling stone fireplace, and window-wrapped sunroom with terra cotta tile that opens to expansive slate patio. The private spaces include a luxurious master bedroom retreat with private deck, four additional spacious bedrooms, and third level loft with full bath – the perfect au pair suite. Ideally located in one of McLean’s most coveted neighborhoods, this home is a minutes from downtown DC, Georgetown, and the fabulous shopping at Tysons Corner, and provides easy access to major commuter routes (I-495, Dulles Toll Road, GW Parkway) and both Reagan National and Dulles Airports. DETAILS>>>
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