It is imperative that sellers have the very best advisors and an intelligent sales and marketing plan in place if they are going to achieve the highest possible price for their properties.

In a robust market, a seller’s reward for sound execution is amplified. While sellers cannot control the market itself, there are a number of levers at their disposal, which, if executed professionally and coordinated in an intelligent plan, will maximize their chances of a successful transaction at the highest possible price.

We call these levers the “Five P’s”:

Positioning

How your property is differentiated from the competition

Presentation

How your property appears (inside and out) to prospective buyers

Promotion

How your property is marketed

Pricing

Determining the reasonable range for your property and identifying where within that range you should price given your particular circumstances and current market conditions

Professionalism

Delivering consistently high quality work product and customer service to remove obstacles and ensure a smooth transaction
Each one of these levers is critical and worthy of a more in-depth discussion. If you’re thinking about selling some real estate (or know someone who is), please call us for a private consultation on how we would customize our marketing plan for you.